WooFinanceWhich products actually make money
Units, revenue, cost price, COGS, gross profit and margin for every product, searchable and sortable. Edit a cost price inline, drill into the orders behind a number, and see profit by category.
WooCommerce plugin · v1.0.2
Revenue is what you sold.
Revenue is what you sold.
Profit is what you kept.
WooFinance subtracts product costs, gateway fees, shipping, refunds and expenses from every order, then forecasts your cash 30, 60 and 90 days ahead. It runs inside your own WordPress, and you pay once.
8report screens inside wp-admin
30·60·90day cash-flow forecast with confidence
8accounting export formats, refunds included
6read-only REST endpoints for Excel and BI tools
$59once, for one store. No monthly fee.
The problem
WooCommerce tells you what came in. Not what was left.
An order total is not a profit. WooFinance works it out the way your accountant would, for every order and every product, from the data WooCommerce already has.
- +Revenue, ex-tax
Completed and processing orders, with tax collected kept apart for the tax report.
- −Cost of goods
Cost price per product and per variation, dated so a price change does not rewrite the past. Bulk import by SKU or ID from a pre-filled CSV.
- −Gateway fees
The real fee recorded by Stripe, WooPayments or PayPal when it is on the order; otherwise your percentage plus fixed fee. Bank transfer, cheque and cash on delivery count as zero.
- −Shipping and refunds
What delivery cost you and what you gave back, in the period it happened.
- −Operating expenses
Ads, hosting, wages, rent: recurring or one-off, spread across the dates you report on.
- =Operating profit and margin
Per order, per product, per category and per period, with the change against the period before.
What's inside
Every number a store owner gets asked about, in one place.
Eight screens under WooCommerce → WooFinance. Every image below is the plugin running on the live demo, not a mock-up.
LTV, CAC and payback
Average and median order value, customer lifetime value, acquisition cost from your ad and marketing expenses, payback time, RFM segments and monthly cohort retention.
What you collected, and for whom
Tax by rate and by country, a six-month trend, the effective rate, zero-rated sales and likely reverse-charge orders, exported as a CSV for your accountant.
Fees as the gateway charged them
Reads the fee Stripe, WooPayments and PayPal store on the order. Anything else uses the percentage and fixed fee you set; bank transfer counts as free.
Expenses
Costs that never touch an order
Ads, software, hosting, wages, rent. Recurring daily, weekly, monthly or yearly, or one-off. Grouped by category and deducted from operating profit and from the cash-flow forecast.
Any date range, comparedThis month, last quarter, this year or your own dates. Every figure shows its change against the period before.
Multi-currencyOrders paid in other currencies are converted to your base currency at exchange rates you enter.
Low-margin alertsAn email when a product falls below the margin you set, and a banner on the dashboard.
Monday digestA weekly profit summary by email every Monday at 08:00 server time. Can be switched off.
Read-only role for your accountantThe
woofinance_viewer role sees every report and cannot change settings.Built for current WooCommerceHPOS compatible, translation-ready
.pot, and a clean uninstall that removes its own tables.Cash-flow forecast
Know what the next 90 days look like before they happen.
WooFinance projects revenue, cost of goods and expenses for the next 30, 60 and 90 days from your own order history, and is honest about how sure it is.
Cash Flow tab and What-If sliders, demo store.
- Weighted toward what is happening nowA weighted moving average of the last 90 days: the latest 30 days count 3×, the 30 before 2×, the oldest 1×.
- A range, not just a numberAn 80% revenue interval from bootstrap resampling, and a confidence score per period that drops when you have few orders.
- Outliers can be left outOne huge wholesale order should not set your forecast. Switch on the IQR filter to exclude it.
- What-if in two slidersMove revenue or expenses up to 50% either way and watch the projection change.
- Runway and healthEnter a starting cash balance to see runway in months, plus receivables, payables and a green, amber or red health check.
Exports
Hand your accountant a file they can import.
Eight pre-formatted CSV layouts with the columns, date format and refund credit notes each package expects. No column mapping.
XeroUK AU NZ US
QuickBooks OnlineUS UK CA AU
FreshBooksUS CA UK AU
Zoho BooksGlobal MENA
WaveUS CA
Sage Business CloudUK IE ZA
WafeqUAE KSA
DATEVGermany, EXTF v7
- Profit, product, expense and tax summary CSVs, plus a P&L report as PDF
- Read-only REST API under
/wp-json/woofinance/v1/for Excel and Power BI, using WordPress Application Passwords
Your data, your server
Your numbers stay in your database. AI is optional.
Self-hosted by design
- Every calculation runs inside your WordPress
- No WooFinance account, no sign-up, no outside service
- Heavy work runs in WP-Cron; the shop front end is untouched
wp_woofinance_order_profit_cache
wp_woofinance_product_costs
wp_woofinance_expenses
wp_woofinance_cashflow_cache
wp_woofinance_audit_log
wp_woofinance_product_costs
wp_woofinance_expenses
wp_woofinance_cashflow_cache
wp_woofinance_audit_log
AI assistant, if you want it
Three written insights about the period you are viewing, and answers to questions like “Why did margin drop this period?” on every WooFinance screen.
- Off by default; you switch it on and give consent
- Uses your own OpenAI API key (model: gpt-4o-mini)
- Sends period totals and product names, never customer names, emails or addresses
OpenAI bills your account for each request. Answers are capped at 400 tokens. Everything else in WooFinance works without a key.
Setup
From install to real profit in three steps.
The dashboard fills from the orders you already have. Setup instructions are in the bundled readme, and every metric has a ? tooltip that explains it.
Install and activate
Upload the zip under Plugins → Add New. WooFinance appears under WooCommerce and reads your existing order history.
Enter your costs
Add cost prices per product or variation, or import them in bulk. Set your gateway fee and add recurring expenses.
Read your numbers
Profit, forecast, tax and exports for any date range: this month, last quarter, this year or your own dates.
Also from us
Your profit on iPhone, Apple Watch and Mac.
The WooFinance app shows net profit, P&L, products and cash flow for your store, with widgets and multi-store support for agencies.
A separate product, not part of the plugin licence. It connects with read-only WooCommerce REST API keys, works with or without the plugin, and has an optional Pro subscription with a 7-day free trial; prices are on the App Store.
Compared
How it differs from the usual options.
Most stores track profit in one of three other ways. These are general categories, not specific products; check any tool's own page before you decide.
| Question | WooFinance | Spreadsheets | Other profit plugins | SaaS analytics dashboards |
|---|---|---|---|---|
| Where your order data lives | Your WordPress database | Wherever you save the file | Your WordPress database | The vendor's servers |
| How you pay | $59 once, 1 year of updates | Your time, every month | Varies: one-time or yearly | A monthly subscription |
| Profit after COGS, fees, shipping, refunds | Automatic, per order and product | Formulas you build and maintain | Varies; some cover cost of goods only | Usually included |
| 30/60/90-day cash-flow forecast | Included, with confidence ranges | If you model it yourself | Varies | Varies by plan |
| Accounting software exports | 8 formats, credit notes included | Reformat by hand | Varies | Varies |
| Works if you stop paying | Yes; updates stop after year one | Yes | Depends on the licence | No, access ends |
Requirements & costs
What you need, and what else you might pay for.
Requirements
- WordPress
- 5.8 or later, tested to 6.9
- WooCommerce
- 6.0 or later, tested to 9.8
- PHP
- 7.4 or later, 8.0+ recommended
- Order storage
- HPOS and legacy posts
- Languages
- English; translation-ready .pot
- Licence
- GPL-2.0-or-later
Running costs
Nothing else is required. Two optional extras have their own price:
WooFinance plugin$59 once
No subscription. Keeps working after the first year; renew only if you want new updates.
AI assistant (optional)OpenAI usage
Billed by OpenAI to your own API key, per request. Off unless you turn it on.
iPhone, Watch & Mac app (optional)App Store
Separate download with its own optional subscription and a 7-day free trial.
Pricing
Pay once. Own it.
Every feature is in every licence. Sold by Webkoding; payments handled by Paddle, our merchant of record.
For your own store
Regular licence
$59one-time, USD
- 1 WordPress site
- Every feature, including forecasting and all 8 export formats
- 1 year of updates and email support
- Instant download and licence key by email
- 30-day money-back guarantee
For agencies and client work
Extended licence
$199one-time, USD
- Unlimited WordPress installations
- Use it on client stores you build or manage
- 1 year of updates and email support
- Instant download and licence key by email
- 30-day money-back guarantee
No subscriptionRuns on your own server30-day refund, no reason neededSupport by email from the developer
FAQ
Questions before you buy.
Does WooFinance replace WooCommerce reports?
No. WooCommerce reports stay where they are. WooFinance adds what they do not show: profit after product costs, gateway fees, shipping, refunds and operating expenses.
Can I try it before buying?
Yes. The live demo runs the current release on a store with orders, product costs and expenses already in place. Log in with demo / demo. Settings are read-only there.
Where is my data stored?
In your own WordPress database, in WooFinance's own tables. No order data is sent to any outside service. The optional AI assistant is the only feature that contacts a third party, and only after you enable it and enter your own OpenAI API key.
Does the AI assistant cost extra?
The feature is included, but it uses your own OpenAI API key, so OpenAI bills your account for each request (model gpt-4o-mini, answers capped at 400 tokens). It is off by default, and every other feature works without it.
How are gateway fees worked out?
WooFinance first reads the fee the gateway stored on the order: _stripe_fee for Stripe, _wcpay_transaction_fee for WooPayments and PayPal Transaction Fee for PayPal. If none is there it uses the percentage and fixed fee from Settings (2.9% + $0.30 by default). Bank transfer, cheque and cash on delivery are treated as fee-free.
How accurate is the cash-flow forecast?
It is a weighted average of your last 90 days, so it is as good as your history. Each period shows a confidence score that drops when you have few orders, and revenue comes with an 80% range. Treat it as a direction, not a promise.
Does it work with variable products?
Yes. Set a cost price per variation. A variation without one falls back to its parent product's cost price.
Will it slow down my store?
No. Calculations are cached and refreshed daily by WP-Cron, and nothing loads on the shop front end.
Is the iPhone, Apple Watch and Mac app included?
No. It is a separate App Store product with its own optional subscription and a 7-day free trial. It connects to your store with read-only WooCommerce REST API keys and does not need the plugin.
What happens after the first year?
WooFinance keeps working exactly as it is. The year covers new versions and email support; you only need to renew if you want those.
What is your refund policy?
30 days from purchase, for any reason. Email support@webkoding.com with your order number, or contact Paddle, our merchant of record, directly.
Click through the demo. Then see your own margin.
Log in with demo / demo, click through all eight screens, and buy when it answers your questions.